While social media experts and enthusiasts around the world are celebrating the immense possibilities that the computer technologies have offered, it is worthwhile to look into trends and criticisms of the social media itself
The newest revolution in the way news and information are spread has been brought about by computer technologies. Internet technologies provide audience (previously mostly passive recipients of information that media delivered to them) a set of tools that they can use to select, consume and share report events, produce and distribute opinions; and influence priority and production of news that traditional media deliver them in an unprecedented way.
The same set of tools also enables individuals to widen the spectrum of social lives – by creating or joining in communities which may also choose to act on various scales. The tools also provide business institutions and organizations newest methods to expand their activities – whether in the domain of public relation and research or marketing, sales and advertising.