11/7/2011
by Ujjwal Acharya
1 Comment
Distribution channel will change in future and we have no control over what people will use. They may use something we don’t know today. At the publishing house, we have to specialize on producing good stories.
When I was in Hamburg, Germany to attend the first of three phases of the Journalism in Digital World at the International Academy of Journalism – Intajour, one of the big question amongst the fellows there was ‘how the upcoming technology going to change journalism.’
The advent of the Internet followed by the development of mobile devices- such as smartphones, e-readers and tablets – which people increasingly use to read the news has to change journalism someway, many of us believed. For a media house, and journalists the possible further development of new platforms poses a big opportunity (to become early adopter of profitable venture among upcoming developments) and a threat (how to remodel journalism to perfectly harness the capability of the platform). Continue Reading →